How modern ag can engage in a digital world – live-streamed at Innovation Generation

By June 30, 2017April 6th, 2018Media Releases - June 2017

GrainGrowers’ annual Innovation Generation conference next week (3-5 July) at the Adelaide Convention Centre will be more accessible than ever this year with live-streamed highlights of presentations and interviews with speakers and delegates to be shown throughout the conference via social media.

Heidi Wright, Social Media Strategist from Wright Social, South Australia, will be interviewing three informative grain growers ‘live’ about the opportunities and challenges presented by digital technology in agriculture.

Interviews will be held as part of a Live Video Workshop, aimed at increasing the understanding of the medium among grain growers and agricultural professionals – and demonstrating the benefits to their farming businesses.

Interviews will be live-streamed from approximately 3.15 pm next Monday 3 July through Innovation Generation’s Twitter account: @InnovGeneration (#IG17).

On the program will be:

  • 3.15 pm* – Brett Hosking, GrainGrowers Board Director and Vice President of the Victorian Farmers Federation – who will discuss how the digital technology currently available to rural and regional Australians is proving both a benefit and a hindrance, in farm businesses and in Brett’s role of promoting the needs of farmers to government and the community.
  • 3.45 pm* -Tristan Baldock, GrainGrowers’ NPG Member, farmer and agronomist – who will discuss the challenges he faces in his own business when it comes to digital technology.
  • 4.15 pm* – Jonathan Dyer, 2015 Nuffield Scholar and graduate of the Australian Grain Farm Leaders Program – who will discuss the opportunities presented by Big Data for farming businesses.

*Timings are approximate.

Interested farmers and agricultural professionals can watch Heidi’s presentation live on Twitter and afterwards on the Innovation Generation Facebook page: www.facebook.com/innovationgenerationconference/

or the Wright Social Facebook page:


For more information on the conference including the full program visit:http://www.innovationgeneration.com.au/

More about the speakers

Heidi Wright is a skilled social media strategist who knows how to connect with agricultural customers to achieve real and measurable outcomes.

She holds a Bachelor of Commerce, Marketing and Bachelor of Media Studies (University of Adelaide). She has also studied advertising at the Peter Drucker School of Management and online media at California’s prestigious liberal art school, Pitzer College. When Heidi isn’t ‘online’ she can be found helping out in her family’s sheep and cattle company (Paroo Pastoral), located in far west New South Wales.

Tristan Baldock operates a 5500 ha cropping enterprise at Buckleboo in South Australia with his wife and parents. He has also spent more than a decade as an agronomist providing technical advice to growers on the Eyre Peninsula. Tristan is driven by the search for and adoption of new practices and has an ongoing role within the Buckleboo Farm Improvement Group committee. Tristan is a member of GrainGrowers’ National Policy Group, which debates and formulates national grains policy throughout the year. He is also a  member of the GRDC Regional Cropping Solution Network for the Low Rainfall Zone.

Jonathan Dyer works in a family farming partnership that specialises in broadacre grain production on about 2200 hectares at Kaniva in Victoria. Jonathan used his 2015 Nuffield Scholarship to focus on Big Data – the ability to capture and store large volumes of information and analyse it to solve complex problems and form business insights.

Brett Hosking is a fifth generation farmer running a mixed farming business in Quambatook in Victoria’s Mallee. Together with his wife, Jane, and their four daughters, they grow wheat, barley, canola, lentils and field peas, along with sheep and cattle. He has been involved in the Australian grains industry for many years. He is a graduate of the Australian Grain Farm Leaders Program. He served Victorian growers as the President of the Victorian Farmers Federation Grains Group from 2013 until 2017 and is currently Vice President of the Victorian Farmers Federation and a GrainGrowers’ Board Director. He has a passion for growing, and for supporting farmers and the small regional communities that support them, ensuring their voices are heard.

Innovation Generation is the premier conference for grain farmers and agricultural professionals in the 18-35 age group, organised by GrainGrowers annually and now in its 11th year.


Chris Walker
P 0408 014 843
E  chris.walker@graingrowers.com.au